Advertising Age lauded the work of Saveur magazine in this week’s issue. The well-respected media trade publication looked at the top-performing magazines for 2009 in its annual A-List issue and included the Bonnier title in the “Five More Smart Moves” category. Here’s the excerpt.“As you may have noticed, not every honor on our A-List belongs to magazines reinventing the form. Saveur is one to watch precisely because of its laser-sharp focus on great print editorial, a focus that's been rewarded with 2009 acclaim. It's received a National Magazine Award for best single-topic issue (breakfast) plus two awards from the International Association of Culinary Professionals. Ad pages for January through October increased 8.3%, according to the Media Industry Newsletter, as ad buys arrived from new advertisers such as Absolut, BMW, Fiji and Singapore Airlines. Single-copy sales edged up 4.3% to 41,020 in the first half, while subs held basically flat above 270,000, and the title cut public-place copies, according to the Audit Bureau of Circulations. But Saveur isn't just playing in print. Its editor in chief appeared as a weekly judge on Bravo's "Top Chef Masters" this summer and as a judge on Food Network's "Iron Chef" in March.”
