New York, N.Y. – Bonnier Corp. CEO Terry Snow announced today the appointment of Mark Wildman as the new Senior Vice President of Corporate Sales & Marketing. Wildman, a Vice President at Reader's Digest and former Condé Nast Executive Director, will be responsible for developing and managing Bonnier's commitment to expanding corporate sales and marketing."Bonnier's now sizable portfolio of brands holds huge potential for advertisers who want to develop multi-brand, multi-platform programs," Snow says. "Mark's knowledge and range of experience bring credibility, expertise and leadership — all keys to strengthening our business."
Wildman's success at driving revenue and delivering innovative advertising programs to clients can be seen in his time at Reader's Digest Association and Condé Nast. Read more...
